From time to time recipes and/or formulations of products supplied to us by our suppliers are changed and the information we provide may be inaccurate for a period of time until we are notified by the supplier of the changes and are in a position to update the product information contained on this site. We do not therefore accept liability for any inaccuracies or incorrect product information contained on this site and cannot be held responsible for any inaccuracies or omissions set out in this information. IRI – Total Convenience – Total Stimulants Immediate Consumption PMP – Value Sales of PMP as a % of Total Stimulants IC Value Sales – 52WE 26/06/22 vs 52WE 27/06/21.While we endeavour to ensure the accuracy of all product, pricing and nutritional data at all times, and that information is provided in good faith, we are not the manufacturers of these products and any such information we provide is therefore reliant on the accuracy and completeness of information provided to us by our suppliers.
Kantar Worldpanel OOH Panel, All Stores, Stimulants versus Soft Drinks, Britvic-defined, average spend in GBP, 52we 1 NielsenIQ RMS, Total Impulse, Soft Drink segments, Britvic Defined, Value Sales MAT to 18.06.22, The rollout of the range will be supported by in-depot activations, retailer point of sale and field support.įor further press information, please contact the Britvic team at Cirkle at NielsenIQ RMS, Grocery Mults, Volume share of brand sales, Britvic Defined, MAT to 25.06.22 – 64% of brand volume Rockstar Juiced El-Mango and Tropical Punch price-marked pack (£1.29) will be available in wholesale and convenience from early August. The addition of Juiced El-Mango and Tropical Punch in a price-marked pack format will offer shoppers price reassurance and a greater perception of value for money”. As a trusted and recognisable brand, the Rockstar range comes in a variety of great-tasting flavours, and also offers the functional benefits needed for consumers to keep their energy levels up. Rockstar is making itself even more reliable and steadfast for retailers who will be able to continue growing energy drink sales through high-impact merchandising and promotions even once the legislation comes into effect.īen Parker, Retail Commercial Director at Britvic, comments: “Nine out of 10 shoppers say taste is the most important consideration when buying a soft drink, so flavours, in particular, are important for piquing shoppers’ interest and generating excitement in the category. With High, Fat, Salt, Sugar (HFSS) legislation on the horizon, Rockstar recently announced a reduction in the sugar content across its range of energy drinks to be fully HFSS compliant, including Juiced El-Mango and Tropical Punch. Rockstar already offers great value to shoppers with its extensive range of flavours in price-marked pack format and Juiced El-Mango and Tropical Punch are set to drive excitement and interest by adding to the range. Price-marked packs remain key for the convenience market, giving shoppers price reassurance and a greater perception of value for money – 66.9% of sales in this channel now go through as price-marked pack, an increase from 66.0% in 2021. Stimulant energy is the largest category in impulse, with stimulant shoppers spending 92% more than soft drink shoppers in out of home on average. Designed to further drive impulse purchases and bring new shoppers into the category, the £1.29 price-marked pack cans will be available in wholesale and convenience from early August.
Britvic’s energy drink brand, Rockstar, is launching two of its top performing flavours, Juiced El-Mango and Tropical Punch, in a price-marked pack format.
0 kommentar(er)
